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I Just Assembled My Dream Winter Wardrobe from These Expensive-Looking High Street Buys

Published 2026-11-12 velvet mint faux

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a j…

7 New Trends London's Coolest It Girls Are Backing for Winter

Published 2026-11-12 scarf style feel

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Sienna Miller, Alexa Chung and Amanda Seyfried Agree: This Is the Chicest High-Street Coat of the Season

Published 2026-11-14 aligne blend faux

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertat…

I'm Calling It: These 6 Winter Basics Are About to Become Fashion People's Most-Worn Pieces

Published 2026-11-13 suede neck pieces

Michelle has lived in Los Angeles for 12 years and worked in editorial and content creation for 10+ years. She started her career in 2012 interning at WhoWha…

Hot Take: Wear Leggings Like This If You Want to Avoid Looking "Lazy" This Winter

Published 2026-11-14 blazer leggings casual

Ava Gilchrist is the Fashion Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxur…

I'm Updating My Fall Wardrobe—These Are the Outerwear Pieces on My Wish List

Published 2026-11-14 outerwear zara faux

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the edi…

There Are Good Coats and There Are Great Coats: 6 Exceptional Trends Already Defining Winter

Published 2026-11-14 coats faux jacket

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The Best 100% Wool Coats, Period

Published 2026-11-15 coats merino mara

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfol…